I need your advise to help me in my job...please comment :)

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Permalink Reply by Christine on January 2, 2009 at 6:07am

LOL--You are talking right up my alley!!

Let me organize my thoughts--and I'll get back to you ASAP!!!

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Permalink Reply by Christine on January 2, 2009 at 6:44am

The best and easiest way that a business can increase its sales is to reactivate inactive customers.

If you will simply contact them in some way--a percentage of them should come back.

And if you don't stop there--you can get even more of them to come back.

Although I'm not sure how much of them are regarding inactive customers--I did attach two files that might help you out.

Attachments:

• Getting_Everything_chapter1.pdf, 284 KB
• JayAbraham_WindFallReport.pdf, 280 KB

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Permalink Reply by Christine on January 2, 2009 at 6:50am

A great way to increase business--that a lot of companies neglect to do is to regularly contact their customers.

And I don't mean just send the same old offer each time.

Send out your best offers. Include some great content. Wish them great holidays--etc.

And as the writer of the Ruthie News--this should be right up your alley!!!

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Permalink Reply by Christine on January 2, 2009 at 9:03am

My next about 10 replies (LOL--they are pretty short I promise--but wouldn't make much sense all put together in one reply!!)--are from a group that I started on the Ning network "The Magic Happens" called "Harness The Awesome Power of Leverage".

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Permalink Reply by Christine on January 2, 2009 at 9:04am

Reversing The Risk:

One of the easiest and most effective of Jay's methods is called "reversing the risk".

Although it's also probably the scariest too!

Offer a guarantee. If you already offer a guarantee--offer a stronger one. It is my understanding that this greatly increases sales--and the number of refunds is usually very low.

Believe it or not--longer ones usually get less refund requests!

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Permalink Reply by Christine on January 2, 2009 at 9:04am

3 Ways To Grow A Business:

There are only 3 ways to grow a business.

1. Increase the number of clients

2. Increase the size of the transaction

3. Increase the frequency of the transaction

Many businesses only concentrate on the first one. (which is also the hardest one) The second and third way is actually easier.

And if you are able to increase all three at the same time--you will grow exponentially and harness the power of geometry!

There are about a zillion ways to do those 3 things! But there are only 3 ways to grow a business.

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Permalink Reply by Christine on January 2, 2009 at 9:05am

The Difference Between A Client And A Customer:

There is a world of difference between a customer and a client.

The definitions of these two words are as follows: (from The Webster's Dictionary)

Customer: A person who purchases a commodity or service.
Client: A person who is under the protection of another.

The difference in the meaning is massive. And there's a massive difference in the way a person who does business with you should be treated.

If in your field these people are referred to as customers, that's fine. But whatever you call them, always think of them as a client.

What exactly does “under your protection” mean? In this case it means that you don't sell people a product or service just so you can make the largest one-time profit possible.

You don't sell them anything against their best interest--even if this lowers your commission (or other compensation)

Now I know the thought of lowering your compensation sounds horrid. BUT--it may not be as bad as you think--because your client might be so impressed that they tell anybody and everybody about you--and this might result in referrals that will give you way more in commissions or other compensation than you originally lost!!!

At the very least it will make you stand out. (which is VERY advantageous--especially in today's world)

So--in essence--you become a trusted adviser who protects them. Which--at least in part--gives them reason to remain your client for a lifetime.

Now--to me at least--this was a pretty easy piece of the Jay Abraham mindset to adopt.

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Permalink Reply by AJ Bradley on January 2, 2009 at 12:05pm

My idea is rather simple. Make sure you are stocked up on business cards, old fliers, etc. and every time someone hands you something (like a receipt), make sure you give them a business card, flier, etc. You can put stickers, labels or handwrite something on the back of your business cards or on the fliers offering them 10% off (customize as you like) when they bring your card or that flier in within the next ___ days. We all know how important it is to get people to see the product (or sit on the product *grin*) in person. If you can get them IN the store, that will be 1/2 the battle. Start now & get them thinking about coming to see YOU when they get their tax return this year.

Once you have them as a customer, ask them for a referral while they are there. Offer them something as a referral gift for anyone they send in who makes a purchase. Word of mouth goes a long way these days.

I hope this helps =)
I'm going to go back and read more of Christine's suggestions now that I've got a pen and paper ;)

AJ Bradley
www.partylite.biz/votiveconfidence

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Permalink Reply by Ruthie Appleby on January 3, 2009 at 12:41am

Wonderful! Keep sharing!
Ruthie

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Permalink Reply by Yui Arpornratn on January 3, 2009 at 9:13pm

You could put lots of ads on the internet. Check with your manager to see if the store would offer any discount on having special events? Put yourself in customer shoes. In this economy, if I want to buy something, I would want it at discount price.

Try to come up with special sales event(s) that could draw customer attention. Reduce inventory on-hand (I believe that your store might already did that.) Putting lots of fliers. Offer trade-in furniture might also help sometimes. :)

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