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Motrin Ad Draws Fire From Twitter Moms
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0 after 1 vote
Over the weekend, a firestorm broken out over a Motrin commercial aimed at babywearing moms. Many mommy bloggers found the ad offensive. Coincidentially, this week is International Babywearing Week. Motrin has pulled the ad and apparently shut down its entire website but you should be able to view on YouTube at: http://www.youtube.com/watch?v=BmykFKjNpdY
To see the conversations, search Twitter for #motrinmoms You can also just do a Google search for motrin moms
Sound off? Did you follow the controversy this weekend? Did you blog or tweet about it?
To see the conversations, search Twitter for #motrinmoms You can also just do a Google search for motrin moms
Sound off? Did you follow the controversy this weekend? Did you blog or tweet about it?
Tags: ad, babywearing, commercial, motrin, motrinmoms, twitter
Replies to This Discussion
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Permalink Reply by Pamela M. Kramer on
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Permalink Reply by Briana on -
Yes, that is an offensive ad to any mom, IMO. Not just the baby wearing moms. I've never seen such a campaign mocking a mother's decision like that. Not really going to encourage baby wearing moms to buy their product.
I was a semi baby wearing mom! Wore my last two babies for the first 5-6 months. I LOVED it! I was an "official" mom without having to wear my babies, though! My back never hurt from using the wearer, though.
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Permalink Reply by Whirl_wind on -
Yes and Yes. I finally just showed my husband and he walked away shaking his head.
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Permalink Reply by Margot on -
So interesting! I hadn't heard of this before. The ad was annoying, quite patronizing to moms, and trying too hard. I thought it was trying way too hard to be cool and appeal to moms on "their" terms, failing miserably all the while. Btw, once upon a time (in my previous life in advertising!) I worked on the Motrin account. They did an astounding amount of research on storyboards, ad concepts, the ads themselves, etc. So it's interesting that this ad passed muster. Either they're not doing as much research, they got some skewed feedback, or their ad agency was especially persuasive and the marketing person on the account had a lapse of judgment. Obviously the ad was written by some 25 year old smart aleck copywriter who is either male or not yet a parent. In any case, interesting that they pulled the ad quickly.
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