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I sell on etsy.com and that's how I got into Twitter - lots of other sellers use it. I love the social / business combo of it. It can be hilarious and informative all at the same time. But I remember the people who make it a good combo for both - and will buy from them in the future. That kind of networking is essential for small sellers on venues like etsy - the personal connection is even more important. Spammy sellers annoy me!
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