15 Days of Marketing Day Four: Ask and You Shall Receive Results

Yes, a connector.

Some people might think this is a waste of time because, afterall, what’s in it for you? The publicist gets the person to pitch and that person gets hooked up with some free swag to promote. You? Nada. Or so it might seem. Trust me, trust me, trust me on this one. Everyone remembers who has hooked them up and who do you think will be the first one they think of when it’s time to return the favor? The publicist will want to stay on your good side, hoping you’ll help them again in the future and your friends will love you for it. Besides, shouldn’t we be doing nice things for our friends anyway with no strings attached?

So today’s goal is to connect with more PR people and maybe even score some free swag!

Today’s homework assignment is in two parts. I recommend trying to complete the first part as soon as you can and the second part throughout the rest of the day.

YOUR HOMEWORK ASSIGNMENT

Part One:

Find out where the PR peeps hang out. I found this recent Mashable article by Sarah Evans perfect for doing this. It’s also a great resource for those that would like to start doing their own PR. If you’re on Twitter, take Sarah Evans‘ advice and use Twellow to connect with some PR folks. And get to following those who have profiles that jump out at you. (By the way, if you are not on Twitter yet today’s a good day to start. Sign up and then send a twitter update that says “@jessicaknows I’m on Twitter now b/c of #15days” and I’ll get you introduced to Twitterland)

Part Two:

Using Twitter, start some conversations about the brands you are excited about (refer back to Day One if you {gasp} can’t remember. Introduce yourself to the new PR tweeple as they follow you back. Introduce yourself, introduce your friends that might benefit from the relationship. Be a connector. And finally don’t forget to include “#15days” in your tweets. I’m going to let my PR contacts know that we’re all trying to connect and network with them today and by including #15days in your tweets, it will be easier for them to find you. My hope is that these conversations and introductions today will lead to some great product reviews and giveways for your participants. A sort of reward for doing your homework.

**On a side note, if you are participating in #15days because you have a product or service you’d like to promote, please feel free to reach out (in a non-aggressive way) to participants if you’d like to work with them to promote your product.

And, as always, please share your progress and success in the comments. And today I’d love to hear about your progress and success on Twitter too!