Lyn Mettler's Page

I've been doing a lot of 2010 planning for my clients for whom we run their social media tools. My team and I have been coming up with some really creative ideas to make social media work for our clients in the coming year.

So I thought this would be a good topic for a blog post: planning for social media. What? Plan, you say? Who plans for Twitter or Facebook? I just write what's on my mind at the moment, right? Well, yes... sometimes. That's perfectly fine for individuals using these tools, b… Continue

Facebook's been in the news a lot lately - working out a deal with Bing to index its public updates, redoing its group feature and now updating the news feed yet again. As is almost always the case when Facebook makes a design change, plenty of people have rebelled against it. Change is hard! And even I have to admit change comes a little too frequently in the world of Facebook.

So what's different? Well, no longer… Continue

I am continually asked "Should I use a Facebook Page or Group for my business/organization/cause, etc.?" and while I typically recommend Pages, I've always thought Groups had their place especially for issues and causes that a group of people support. But yesterday Facebook shook up their community once again with a major design update for Groups, putting them more on par with Pages.

Benefits of Groups
To me, the major benefit of groups has been twofold: you can send a message directly t… Continue

Well, I just had to write this one as I've clearly fallen behind keeping up my once a week blog here. I commented to my colleague today that "gee I wish someone would come up with an idea for a company where they keep all your social media updated for you in a very clever way" (uh, that's what my company does... apparently I need to hire us to keep my own social media tools current!).

But seriously, that's why I started my company because so many people told me the same thing. We want to do thi… Continue

At a recent panel on which I was a participant, one of my brilliant co-panelists noted the real time Web is where everything is headed (Heather Solos, that's you :)) and I thought what a mind-blowing, but really true statement that is.

Several things have happened in the last two weeks or so that really demonstrate how right she is.

1) Twitter… Continue