Lyn Mettler's Page

I could about pull my hair out with all that needs to be done in the next two days, but I have to say that social media has enabled me to leave in a hair or two that otherwise would have been removed. :)

Let's talk about how social media can make your holidays a little less… Continue

Recently a journalist asked me to offer some tips for how to make a viral video, with the word viral meaning "far reaching". Well, many a company set out to create such a video only to find themselves with a dud.

So I thought I'd offer my insight on how to create and produce a video that the masses (or your audience) will enjoy and share with their friends.

1) Plan.
Plan your entire video. Envision it shot by shot and write it out. Make sure you get all the shots you need, both intervie… Continue

For fun, I thought I'd share some of the reasons I cannot imagine doing without social media and why not do it in David Letterman's Top Ten List style!

10) I've met lots of people I would never have met otherwise. People local to me and people far away from me - as far as Israel!

9) Because I've met people I never would have known, I've also had many business opportunities come my way as well.

8) It inspired me to add a new service to my business -- managing social media for companies -- whic… Continue

As we develop social media campaigns for our clients, we often ask them to encourage their employees to support the campaign by sharing it with their friends, adding comments and just generally getting involved.

But sometimes that brings up a hairy question: Do we want our employees on social media saying they work for us? What if Sally's wild night out reflects badly on the company? What if she publicly says something negative about a client on Facebook or Twitter?

So we sometimes help compan… Continue

I've been doing a lot of 2010 planning for my clients for whom we run their social media tools. My team and I have been coming up with some really creative ideas to make social media work for our clients in the coming year.

So I thought this would be a good topic for a blog post: planning for social media. What? Plan, you say? Who plans for Twitter or Facebook? I just write what's on my mind at the moment, right? Well, yes... sometimes. That's perfectly fine for individuals using these tools, b… Continue