Lyn Mettler's Page

I don't know about you, but it seems like every ad I see these days - TV, print, radio - has some mention of a social media tool: Follow us on Twitter, Find us on Facebook, Watch us on YouTube. It's become so apparent, some companies are listing these accounts instead of their Web site. Amazing.

Recentl… Continue

Talk about a smart use of social media... I just had to share this in case you missed it last week.

The mayor of Newark, New Jersey, Cory Booker illustrated a point I try to drive home to my clients all the time: listen!

One of his constitu… Continue

It's funny how these days I find myself thinking in tweets. The sad part is that I can barely remember a handful of them by the time I get access to Twitter. If only there could be a mind-tweet application... But anyway, all this got me thinking about how much I have actually learned about writing from Twitter. Have you ever stopped to think about it?

I've always considered the mark of a good writer someone who can say something intriguing in as few words as possible. Isn't that exactly what Tw… Continue

OK, so we definitely all remember the baby dancing to Beyonce’s “Single Ladies,” and of course, the clip of the Saturday Night Live skit of Justin Timberlake as a back-up dancer in the same video. Or what about “United Breaks Guitars”? You know, the guy who made a music video that went viral after he watched United baggage handlers break his guitar? Oh, and who could forget the famous “wedding video” that The Office did a rendition of in the Jim and Pam wedding episode (my personal favorite).

T… Continue

I could about pull my hair out with all that needs to be done in the next two days, but I have to say that social media has enabled me to leave in a hair or two that otherwise would have been removed. :)

Let's talk about how social media can make your holidays a little less… Continue