Lyn Mettler's Page

As we develop social media campaigns for our clients, we often ask them to encourage their employees to support the campaign by sharing it with their friends, adding comments and just generally getting involved.

But sometimes that brings up a hairy question: Do we want our employees on social media saying they work for us? What if Sally's wild night out reflects badly on the company? What if she publicly says something negative about a client on Facebook or Twitter?

So we sometimes help compan… Continue

I've been doing a lot of 2010 planning for my clients for whom we run their social media tools. My team and I have been coming up with some really creative ideas to make social media work for our clients in the coming year.

So I thought this would be a good topic for a blog post: planning for social media. What? Plan, you say? Who plans for Twitter or Facebook? I just write what's on my mind at the moment, right? Well, yes... sometimes. That's perfectly fine for individuals using these tools, b… Continue

Facebook's been in the news a lot lately - working out a deal with Bing to index its public updates, redoing its group feature and now updating the news feed yet again. As is almost always the case when Facebook makes a design change, plenty of people have rebelled against it. Change is hard! And even I have to admit change comes a little too frequently in the world of Facebook.

So what's different? Well, no longer… Continue

I am continually asked "Should I use a Facebook Page or Group for my business/organization/cause, etc.?" and while I typically recommend Pages, I've always thought Groups had their place especially for issues and causes that a group of people support. But yesterday Facebook shook up their community once again with a major design update for Groups, putting them more on par with Pages.

Benefits of Groups
To me, the major benefit of groups has been twofold: you can send a message directly t… Continue

Well, I just had to write this one as I've clearly fallen behind keeping up my once a week blog here. I commented to my colleague today that "gee I wish someone would come up with an idea for a company where they keep all your social media updated for you in a very clever way" (uh, that's what my company does... apparently I need to hire us to keep my own social media tools current!).

But seriously, that's why I started my company because so many people told me the same thing. We want to do thi… Continue