All Blog Posts Tagged 'motrin' (7)

As all of you know, last November mommy bloggers were all a Twitter over an ad Motrin ran on its website. The content of the ad isn’t so much important as the reality that within 48 hours mommy bloggers ran their own viral campaign on Twitter against the pharmaceutical giant. If you didn’t catch it last year, read about it here. Sure, this isn’t breaking news if you’re knee-deep in the online social networking world. But what about the rest of the world? How do they view mommy bloggers? Is blog… Continue

by Julie Cole Can anyone ever forget that creepy feeling they got when watching Rebecca De Mornay's nanny character breastfeeding the baby in 'The Hand That Rocks the Cradle'? Well, kinda creepy. Those of us with chronic milk supply issues have been known to scream out "where's that crazy breast-feeding nanny when you need her?" as we scan the want ads for a wet nurse. That movie title comes from an expression that long acknowledges that mamas are powerful. Shaping the next generation is a big… Continue

Several people have requested a link to the original Motrin Ad that caused all the controversey...here it is.http://www.youtube.com/watch?v=BmykFKjNpdY I'm posting this not to perpetuate the controversy but I think this story is a good case study in both Advertising today and Social Media and it's interaction with Advertising. It also reinforces what we learned a long time ago (in my previous advertising career) that the customer is always right, so you better know what they are thinking and HO… Continue

Since we are TwitterMoms, I thought I'd see some discussions zooming around about the Motrin controversy this week-end. If you were "off the grid" let me bring you up to date. Motrin's ad about babywearing ticked off a lot of moms. After you've watched the video, judge for yourself if the fury was deserved. Evidently the YouTube video of the ad was passed around Twitter and many moms became incensed. Someone finally put together al… Continue

I was on Twitter last night when the topic came up alerting all moms to a public relations advertising campaign gone wrong. My oldest daughter gave birth in August this year to my grandson and is using a baby sling carrier and singing the praises of her decision. Apparently Motrin has a new advertising campaign that ended up making a mockery of all moms who use baby slings and carriers. I viewed the advertisement and couldn't believe what I saw or heard. (… Continue

I begin this post like most.. admitting I really don't "get" motherhood. I'm a big fan of moms everywhere, especially my Twitter Mom friends, but I'm careful to remind myself. I'm not equipped to understand being a mom. That said, I had no problem seeing how the Motrin ad was offensive. Does any mom talk like that? Does anyone say "wear a baby?" And they used the word "thing" in a way that could be construed to refer to a child. YECH!… Continue

Did the PR folks at Motrin have a momentary lapse in intelligence or are they really that insensitive to their target audience. The uproar on Twitter should give them a bit of a clue.... To hear more about exactly what is going on... Read Twitter Moms in Uproar on the Parenting Help Me Site. Would love to know your opinion about all this brouhaha... Continue