If you're a popular mom blogger, parenting expert or an author, you may one day find yourself in a position where reporters and even TV producers might be interested in featuring you in a segment or news story. However, before you agree to share your story, it's important to be aware of the interview requests you should stay away from at all costs. You see, not every interview request is reason for you to get your name out there. Some publicists will argue that any publicity is good publicity bu…
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Added by Rolemommy on April 18, 2009 at 9:30am —
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Recently, I've had the chance to speak with a lot of bloggers on a topic that has been weighing on their minds...events. If you've been blogging for a while and your site is receiving lots of traffic, you have probably been on the receiving end of several invitations to attend events. These events range from conventions to events in your area to online teleseminars. When all you're trying to do is blog, how can you make sense of the events that are right for you?
Well, as someone who hosts even…
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Added by Rolemommy on February 28, 2009 at 6:00am —
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I apologize for being a bit late to the party with my latest article. I've actually been vacationing with my family in Orlando - the first real vacation I've taken since starting my business in September 2007. In fact, I've even stepped away from my laptop for several hours each day and I have to admit, it does feel a bit liberating. While I had never planned on heading to Florida this time of year, I have the folks at Disney to thank since they invited me to the red carpet premiere of the Ameri…
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Added by Rolemommy on February 17, 2009 at 5:02am —
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Hello Twittermoms - hope you're all having a great week despite the constant barrage of negative news about our crumbling economy and the rising unemployment rate. If you're like me, it's probably starting to feel a bit daunting if you're trying to build a business or raise your platform when all we keep hearing around us are stories of doom and gloom. So how can you break through the bad news and get your story heard without being ignored by reporters who are too preoccupied with the bleak stat…
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Added by Rolemommy on February 6, 2009 at 8:30pm —
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I know it's a little late in the day, but since I've had a marathon week of
events, I've had time to think about the ways you can drive traffic and awareness to your book or brand by following some simple steps. Here are some of my thoughts on ways to make your mark in an incredibly saturated field.
1.
FOCUS ON YOUR AREA OF EXPERTISE - If you're the "Coupon Queen" or a Nutrition or Fitness Guru or maybe you're a fashionista (hello Audrey at…
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Added by Rolemommy on January 30, 2009 at 3:00pm —
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Happy Friday Twittermoms! I know I've been posting every Thursday, but it's been quite the insane week for me. Why do you ask? Simple - I'm producing three events over the course of the next four days. Yes, I know I must have lost my mind, but since I was going to tackle the topic of building a grass roots media campaign by attending, participating or hosting an event, that should fit perfectly with the advice I plan to offer you this week.
Now if you're a business owner, blogger, an author or…
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Added by Rolemommy on January 23, 2009 at 4:30am —
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Lesson number two for all you Twittering Moms centers on the art of pitching. If you're the author of a one-of-a-kind book, the creator of a must-have product or if you launched a business that offers a fabulous service that no one has ever seen or heard about before, then you are one step ahead of the game. But if you are like me, and are the author of a
h…
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Added by Rolemommy on January 15, 2009 at 6:00pm —
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I figured for my first post as a Twittermom PR and marketing contributor, I’d tackle an elusive subject that is on the hearts and minds of mom authors, parenting experts and entrepreneurs - how do I get on Oprah?
Well, as a seasoned publicist with nearly two decades of experience in the entertainment industry, I hate to burst your bubble, but the folks at Oprah typically don’t respond to pitches from people they don't know. Heck, I know the Oprah producers (I used to work with a few of them at…
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Added by Rolemommy on January 8, 2009 at 8:30pm —
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If you've spent any time with me, you will know that there's something I can just never do - relax. So just picture the scene yesterday as I attempted to relax and stretch along with a fabulous group of writers, parenting experts and entrepreneurs who took part in an incredible yoga cl…
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Added by Rolemommy on December 8, 2008 at 4:10am —
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