Free Or Paid Information Products?

I help people market information products in their home internet business for a living. One of the most common questions that I get all the time is whether someone should be concerned if they are selling an information product about a topic for which there is free information available. They believe that the presence of the free product eliminates demand for the paid product.

Some people see a free book out there as a negative but I see it as a positive especially if the free version does not go into the full details on the topic that is being covered. The reason why is it shows that there is enough interest in the topic that someone created a product on your topic of interest.

Keep in mind that there are several topics that you can locate information on at no cost. The challenge is that it would take a significant amount of time to locate the information. Convenience is worth spending money on. It is more convenient to find information in one location. The average person does not want to search on a bunch of websites and put the information together. They want it right now and in your home internet business you can provide it to them.

People have no problem spending money to save time. They also have no problem with spending money to pay for quality because if they are trying to learn about a topic they do not have the time to wonder what is good and what is bad. Therefore if you provide good information in one location you will make money.

That being said, you should offer a free mini-course to get a person in your marketing funnel. If they are satisfied with your free course, they will want to know more about what you have to offer from your paid resources. They also believe that the paid resources are better and more valuable. Paying for something creates value. Therefore, by consolidating good information you will have the opportunity to make money even if you compete with free resources.

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Copyright Stephen Beck, 2009
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Stephen Beck teaches families how to work from home. Go get his three free videos at http://www.8WeeksToProfits.com so you can start your own business today.