How to Get Your Product Featured in Top Magazine Holiday Gift Guides

Thursday, June 25th from 11:30am – 12:30pm EST

I know that many of you dream of getting your products in the “O List” of Oprah Magazine. Last year, publicist Margie Zable Fisher, of Zable Fisher Public Relations, got one of her product clients featured in the Holiday Gift Guide (December) O List. It resulted in many thousands of dollars of sales, and additional opportunities for the client, who will be featured on QVC shortly.

Margie says that the best product publicity you can get is during the holiday buying season. Why is this so important? Because these holidays are when readers or viewers are READY TO BUY and eager to see what a media outlet recommends.

Another good reason to get your product featured in Holiday Gift Guides is because media outlets almost ALWAYS list the ways for readers to order the product (usually a Web site, telephone number and/or retail store location), while in many standard publicity articles, contact information is not included.

As you might imagine, getting into a Holiday Gift Guide is not all that easy. There’s lots of competition from hundreds, sometimes thousands, of other companies that are also pitching their products.

But Margie, who has gotten holiday gift guide placements for many clients, is here to help.

Here are two pieces of information that can get you started:

* Many top magazines stop considering products for their November and December issues in the summer. That’s right. They work that far in advance. So you must submit your product pitches and samples early.
* Most product companies can do their own Holiday Gift Guide pitching, if they know a few insider secrets.

Margie recently had several magazine Editors on a call, and asked them for their tips. She’ll be sharing those, and her own tips, on an upcoming teleseminar for Mom Entrepreneurs.

What You’ll Learn:

* The Kinds of Products Editors are Looking For
* What You Must Include in Every Email Pitch – and the One Critical Item That Almost Everyone Forgets
* Where to Get Contact Information for These Editors – at No Charge
* How One Product Got Coverage in Several Top Magazines
* Mistakes in sending your samples that can prevent Editors from considering your products
* How the Process Works – From Pitch to Publication
* And much more!

About the presenter:
Margie Zable Fisher is the president of Zable Fisher Public Relations.

She has been featured in the Wall Street Journal, and her P.R. newsletter, titled PRactical P.R., recently won an award from MarketingSherpa, as one of the Top 10 Email PR newsletters. Margie is a columnist for Small Business Trends, and also writes for Entrepreneur.com and WomenEntrepreneur.com.

Margie is the author of the Do-It-Yourself Public Relations Kit and the publisher of Women Business Owners (WBO) Digest.

In her P.R. business, Margie has helped thousands of professionals, small and medium-sized business owners and managers achieve positive results through her "Do-It-Yourself P.R." workshops and materials, as well as working with her and her team. Her clients have landed local and national publicity placements, including O Magazine, Real Simple, Good Housekeeping, People StyleWatch, Woman’s World, Daily Candy, Redbook, USA Today, The Wall Street Journal, The New York Times, Good Morning America, Entrepreneur Magazine, and many others.

Margie, originally from New Bedford, MA, and her husband David, live with daughter Zoe in their home in Boca Raton, Florida.

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